AluK refreshes its website

Systems manufacturer AluK has launched its newly updated website: uk.aluk.com. The site aims to make it easy for fabricators, installers and specifiers to access all the AluK content they need.

Visitors can choose their customer type when they land on the site, before being directed to content tailored to their market. For fabricators, there is information on products, how to collaborate with AluK on projects and the types of customer support available. Specifiers can use the site to access AluK’s digital learning platform to register for continuing professional development, access microlearning content, view inspirational projects and find key technical information.

The site has been refreshed with new project case studies, news and blogs, and reflects AluK’s ongoing investment in digital and online tools to help and support customers. Alex Gallop, AluK’s marketing communications manager, said: “We’ve concentrated on making our online presence as useful and user-friendly as possible.”

“We’ve already delivered a new digital learning platform this year, a dedicated marketing academy for customers, a new website for our London Design Studio and a new website for homeowners. As a result, we’re seeing record numbers of visits and engagement.”