Contemporary themed composite doors from Phoenix Door Panels, part of Masco UK Window Group, are said to be ‘giving a real boost’ to retail installers.
Inspired by ‘sophisticated’ European trends, Phoenix claims that the modern door styles, aperture shapes and hardware designs of the Continental Collection of GRP composite doors have ‘struck a chord’ with homeowners seeking that ‘added dash of individuality’ for their properties.
Further options include ‘elegant’ D-shaped and longer arched chrome door handles, with the Winkhaus AV2 Rim-latch lock supplying a ‘convenient, quick and discreet’ locking mechanism.
“Customers who have displayed a selection of our new range in their showrooms are reporting positive feedback from consumers impressed by a new take on the more traditional looking front entrance door,” reported Haydon Statham, Phoenix national sales manager.
“While we accept these door styles have a niche appeal and are never going to be the most popular designs with the typical consumer, nonetheless a significant number of doors sold in the UK are of this contemporary type.
“We have noticed an uplift in orders since introducing the range last year and customers love the fact that we can supply such a wide range of door styles, plus glazing designs that really personalise the product to the homeowner’s requirements.”
Phoenix Door Panels customer, Bob Wallis, managing director of Window-Tech Trade in Romford, commented: “People looking for something different like these doors and the separate lock with escutcheon and door handle helps tap into the timber market. We’ve had a number of requests for quotes already.”
One of Bob’s first Continental door customers was local sculptor, Otis Griffith, who is delighted with his replacement for an original wooden door. “It just jumped off the brochure page,” he enthused. “I felt it suited the style of my 1920s home, they’re really unusual styles and certainly not ‘everyday’ doors. Since it was installed, my neighbours have all commented on how they really like my door.”