Solidor’s thirst for marketing innovation continues with the launch of its ‘Installer of the Month’ campaign, to support its nationwide network of more than 300 Recommended and Premium Installers throughout the UK.
,The rules of the campaign, which has already begun, with West Yorkshire based Premium Installer, Aire Valley Glass taking the first award, are simple according to Solidor: the installer that sends in the most images within a given month will be named as that month’s ‘Installer of the Month.’
,The winners each month will be presented with an official Solidor ‘Installer of the Month’ logo for use online, along with a £100 Screwfix voucher, as Aire Valley Glass has already enjoyed.
,According to Solidor, this latest marketing initiative was an ‘obvious decision’, given the number of pictures of Solidor installations that circulate on social media.
,Companies can submit images through Facebook and Twitter (@solidorltd), or e-mail firstname.lastname@example.org, but they need to be of installations carried out during the same month.
,Gareth Mobley, managing director of Solidor, said: “Our Installer of the Month campaign has been so well received and it’s been refreshing to see the diverse nature of products installed, including our exclusive colours.
,“We continue to invest in our products and marketing, helping to ensure that the Solidor product is the composite door of choice for the trade and discerning homeowner.”
,For a copy of the new Solidor consumer brochure and new colour swatch, or to find out more about the company’s Recommended Installer scheme, log on to www.solidor.co.uk, call 01782 847300 or e-mail email@example.com