ERA’s Surefire service

ERA says that while it is ‘well known’ for its high-quality hardware products a major element of its day-to-day operation is the back-up service it provides to its customers. The company explains that an example of this is the way in which it supports Conservatory Outlet, the national manufacturer and supplier of home renovation solutions.

Conservatory Outlet’s head of marketing, Karen Clough, said: “Product testing is a big part of the service we receive from ERA. When we introduced ERA’s Extreme shootbolt locking system on our windows, for example, and more recently ERA’s Surefire multi-point lock for our solid core composite doors, it was vital we were able to tell customers what performance levels they could expect. ERA’s UCAS accredited test centre was able to give us all the information we needed and has played a central role in our customer communications. The company’s technical team is second to none.

“We especially like the fact that ERA’s Extreme shootbolt locking system offers us up to three versions of high-quality window security. Whilst the standard Extreme benefits from a combination of mushroom cams and shootbolts, we have the choice to increase window security further by simply altering the Extreme’s centre gearbox. Upgrading to either a centre deadbolt or a combination of cams and centre deadbolt provides additional security features and enables us to provide that choice to customers, allowing us to upsell with increased locking points.

“With ERA’s Surefire multi-point lock we’re able to offer a door lock that is secure and simple to use and easy to fit. We and our customers really like the fact that with this lock you can simply close the door to engage the trigger and turn a key to deadlock. The versatility of Surefire coupled with the flexibility to have a different gearbox position depending on the style of the door gives our customers maximum security and effortless door operation.

“In addition to the product test aspect of the service we receive from ERA, we have recently had extra support in the form of the production of a series of product boards and pull-up banners. ERA helped us in pulling together these marketing materials, which has been a big help.

“We have enjoyed a long-standing relationship with ERA. For the past 14 years the company has supplied us with its Fab&Fix range of hardware, and our account manager, Lisa Lund, has strived to ensure that we are constantly at the forefront of product innovation. The relationship is helping us to remain highly competitive in a crowded market, that is for sure.”