Cheshire-based Glyngary Joinery, a trade-only supplier of handcrafted timber windows and doors, has teamed up with digital marketing experts Nix Collective to offer installer customers a free digital fitness audit – designed to help identify gaps in their online lead generation strategy.
This initiative forms part of Glyngary’s ongoing commitment to supporting its trade partners, not only by supplying exceptional products, but by helping them grow their businesses and win more work.
Operating on three core principles – craftsmanship, customer success, and sustainability – Glyngary’s ‘help to sell’ philosophy is central to its approach. The launch of the digital audit builds on the company’s already comprehensive suite of sales tools and marketing support.
“The windows and doors we produce are tailored to the premium market – a sector that remains stable and continues to grow,” said Joe Trueman, Director at Glyngary Joinery. “In uncertain times, focusing on high-end clients is a smart strategy for installers.
“We’re seeing a real resurgence in demand for timber thanks to its sustainability credentials and energy performance. Many of our trade partners are already tapping into this, but we know that digital marketing often gets pushed down the priority list in a busy installation business.
“That’s where this audit comes in. Small improvements to a company’s digital presence can make a big difference in lead generation. This is about helping our customers stand out and succeed.”
While Glyngary already provides an extensive range of sales tools – including brochures, samples, POS materials, professional photography and video content, and a library of digital assets – the new initiative aims to ensure that these tools are underpinned by a strong digital strategy.
By partnering with Nix Collective, installers will receive expert insights into how their website, social media presence, and online visibility can be improved to generate more enquiries from homeowners looking for high-quality timber solutions.
