Leaders of Apeer have unveiled the business’ new virtual door builder. The new tool is set to revolutionise the Ballymena-based company’s customer reach over the coming years, its representatives have said.
Integrated into Apeer’s website, the release forms the inaugural part of a programme that replaces the current door builder software. Eddie McStravick, Apeer’s IT manager, has led the two-year development project. He said: “The new door designer has been created with the homeowner in mind, so we have focused on ease of use and strong computer graphic imaging (CGI) aesthetics to make it the best-looking door builder on the market.
“We spent a lot of time researching our competition, resulting in us releasing software that combines the most versatile, quality elements of modern technology into one single system. Performing as a web-based application and designed with ‘mobile first’ behavioural considerations, responsive design features ensure that the online user experience remains slick across any device.” With organic reach and engagement as priority outcomes, Apeer have released widget code that allows the builder to sit on customer websites.
So why the upgrade? Simplicity. Apeer wanted to create something that was purely image-based, and streamlined enough to enable users to design their dream door in less than 10 clicks, the business’ leaders explained. The entire product line is included, with all door types and sub styles available to choose from, including Silka, Apeer70, Apeer44 and Modo ranges. A full range of glass designs are also accessible.
Phase one of Apeer’s wider programme has included the launch of its visual door designer. Pricing and real-time ordering are to be added in the coming months, according to the business’ representatives.
The new technology is completely owned by Apeer, giving the company flexibility and autonomy to offer their installers a bespoke, packaged widget that has the aesthetic identity of the installer’s own business. When a homeowner creates their perfect door using Apeer’s website, their contact details are passed on to the most local installer as a new lead.
Eddie added: “As part of the process, homeowners can upload a photo of their own home and overlay their door design for a preview of the end result. We spent a lot of time on ensuring enhanced, sharp imagery for the most realistic effect possible. We’re really excited about how the door designer will change our business, along with the extra exciting updates to the system planned for release next year.”