Certass survey highlights importance of product quality

The latest Certass Trade Association members survey has found that product quality is the most important thing for homeowners, with more than 96% of respondents saying that product quality was ‘extremely important’ or ‘very important’ to their customers. Second on the list was finish of work (94%) and courteousness came in third at 91%.

Jon Vanstone, Chair at Certass Trade Association, said: “These results confirm that homeowners aren’t necessarily price-driven when they are choosing an installer to fit their new windows, doors and conservatories, though it is still an important factor.

“What’s more important to them is the quality of the products they fit in their homes, polite and friendly fitters and the high standard of work that our members offer. This is what sets the local tradesperson apart from the large, national retailers and it’s proven by the thousands of positive reviews we receive for our members from their customers. That’s why we champion local installers.”

The survey also indicates the growing trend for window installers expanding into other areas of home improvement, with 38% of respondents saying that they undertook extension work and 34% involved in roofing work.

Jon added: “Some really interesting stats came back from this survey and these will drive our initiatives going forward, so that the package we offer to members is relevant and helps them to tackle the problems they face on a day-to-day basis.”