ERA recruits Crimewatch’s Jacqui

With 30 years’ experience as a police detective and 16 years fronting the BBC’s crime prevention show Crimewatch, Jacqui Hames has joined ERA as a commentator on home security issues.  Through her monthly blog, Jacqui talks about topical home security issues and how consumers can combat home-related crime.

Joining the ERA ranks, Jacqui’s blog further strengthens ERA’s voice amongst consumer audiences. In 2016, ERA became the primary sponsor of Neighbourhood Watch and with the recent launch of ERA’s Total Security Guarantee, ERA says it has developed a ‘compelling consumer offer’ both in terms of its product range and supporting brand awareness – factors designed to support retailers selling doors and windows featuring ERA hardware.

Will Butler, ERA marketing & innovation director commented: “Jacqui has been at the coal face of crime prevention for 30 years and in that time has witnessed more home-related crimes than we could ever imagine. As a manufacturer of home security hardware, which today includes electronic security and alarms, we have an obligation to really understand how crime is evolving and also enable retailers to position ERA hardware with confidence. We’re doing this in a variety of ways which is seeing real cut through in terms of our brand profile amongst security conscious home owners – Jacqui’s voice only adds to the weight of our message.”

This year has seen ERA launch its Total Security Guarantee which is said to deliver ‘the most straightforward and generous guarantee in the market’ if its proven that ERA hardware failed in the event of a break-in. Giving homeowners a compensation cheque for £5,000, or £10,000 if the property is fitted with an ERA Invincible alarm, the guarantee is said to be ‘in stark contrast to other guarantees in the market which are layered with complex terms and small print’.

Will concluded: “ERA has long been the straight-forward, no nonsense hardware brand in the UK and today our marketing message supports that ethos. We’re delighted to have Jacqui on board, she only adds to our crime prevention kudos.”