FIT exhibitors can attend exhibitor masterclass for free


Masterclasses The company behind the FIT Show has been accepted as a member of the Association of Event Organisers (AEO), the industry body that promotes the event and exhibition industry, providing FIT Show exhibitors with ‘tangible benefits’ as a result.

The FIT Show is already gearing up for its third event, at Telford International Centre on April 12-14 2016, and Matthew Glover, chairman of FIT Events, says the company’s acceptance is a big step forward for the event and its exhibitors: “This really marks a coming of age for the FIT Show. It demonstrates that we are now very much on the map in the world of exhibitions and it will also bring us many opportunities to share experiences with other UK exhibition organisers.

“The benefits to our exhibitors are immediate. Rather than stage our own training events as we have done for the past two shows, we are tying in with the AEO’s Exhibitor Masterclasses, after our event director, Nickie West, attended one herself earlier this year. The content is superb and delivered by leading experts on a host of subjects.”

Two dates are immediately available for exhibitors, the first at Liverpool’s ACC on 19 October, with a further Masterclass to be held at the SECC in Glasgow on 26 November. Further dates are anticipated in the future but exhibitors are urged to take advantage of the known dates to be sure that they and their staff can take advantage of the benefits offered.

The Masterclasses cover such issues as on-stand selling techniques; the importance of choosing the right language to influence customers and of branding before, during and after the exhibition; and amongst other sessions, how to get the most from social media, especially for smaller companies or those with ‘quite boring products’. The usual charge of £150 per delegate has been waived for FIT Show exhibitors.

“The AEO Masterclasses are superb,” explained Nickie West, “and are designed by the exhibition industry for exhibitors to squeeze the most out of their exhibition stand and therefore to return again and again. We already have a number of exhibitors attending the Liverpool event and I urge companies to sign up now, wherever they are in the UK.”

Further details of the AEO Masterclass can be seen here. Anyone wishing to attend the Masterclass at the ACC Liverpool on October 19 should email Nickie West:

The Fabricator Installer Trade (FIT) Show takes place at The International Centre Telford, 12-14 April 2016.
Further information is available at

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