Independent Network – which connects independent local installers of Veka PVC-U windows, doors and conservatories – has unveiled an online tool that allows members to create their own websites for free. The company reports ‘fantastic take up’ of the website delivery service, which is just the start for Independent Network’s online service to members, the company says. Assisting installers in adapting for survival amid the unprecedented events of last year, the company has adapted its offering to meet current needs, it argues, and will continue to do so.
The Independent Network has developed templated website options, allowing installers to create a website easily, with minimal technical knowledge, that suits business needs. Goliath Homeworld – a founding member of Independent Network, powered by Veka – was the first to go live with an Independent Network website. Working with Veka’s digital marketing team and the Independent Network team, the company created a website that will allow their customers to view their range of products, book appointments, offer online finance options and use Independent Network’s online visualiser.
With 81% of people performing online research before making a large purchase such as new windows, and 61% of mobile searchers more likely to contact a local business if their site is mobile friendly, Independent Network identified an area where member businesses were struggling to effectively develop their online opportunities, they say. Reportedly, the average website can cost up to £20,000, a cost prohibitive to many regional businesses trying to perform during a challenging year.
Karen Lund, Independent Network’s head of partner programmes, said: “The new system has three template options to choose from. Through our consultation process with members, we have been able to produce a back-end system that easily integrates with our members’ needs. Crucially, all the websites are fully responsive. The new system also means existing website content can be transferred across and they have been designed with the purpose to turn each visitor into a lead.”
Georgina Hancox, Goliath Homeworld’s internal sales manager, said: “Last year showed us how important it is to have the right website, a website that is easy to navigate and meets the needs of our customers. Working with Independent Network and Veka has enabled us to easily deliver an online offering that reflects our brand that has been built over the last 30 years on trust, efficiency and commitment. Our new website now represents our brand and values perfectly.”
Joining Goliath with new websites powered by the Independent Network platform include Eddisbury Construction, Cambs Windows and Home Improvements, Qualplas, and Waterside Windows. The websites are built using WordPress, and come with a guide providing hints and tips on how to get the most out of their new website.
