Freefoam launches new sustainability page


The Freefoam website now has a page that highlights the company’s journey towards building a sustainable future. The page exists to emphasise Freefoam’s ongoing journey from a linear to a circular economy, showing visitors the range and breadth of the supplier’s sustainability projects. Initiatives and case studies centre around the elimination of waste, the reuse and circulation of resources and carbon and energy reduction activities.

The featured case studies detail the countermeasures implemented to address waste at Freefoam. As the Freefoam team continues to measure and improve its sustainability performance, more content is to be added as new projects are introduced throughout the year, Freefoam’s representatives have said.

Initiatives include using energy from renewable sources, ‘recover and recycle’ schemes and introducing a closed loop production process. Additionally, an ongoing initiative to replace all DC motors with AC motors is taking place across Freefoam. AC motors use less energy and require less maintenance than the older DC motors. Through this initiative, leaders of Freefoam aim to  reduce energy use by 64,774 kilowatt hours a year, as well as reduce energy and maintenance costs, according to representatives of the business.

The team at Freefoam has also implemented a redesign and reduction project to remove the protective film on the vented section of general purpose boards, allowing any ‘slugs’ or waste PVC to be diverted from general waste and reused in the production process. The aim for this scheme is for 13,500kg of PVC foam to be diverted from general waste a year, and a reduction in carbon emissions of 25,870kg CO2e per year, Freefoam’s representatives added.

“As a responsible manufacturer, we are committed to sustainable manufacturing, and it is our responsibility to monitor and reduce our overall impact on the environment,” said Colin St John, Freefoam’s commercial director. “The new page on our website will document our commitment to putting sustainability at the heart of our organisation. Through case studies we will demonstrate some of the projects we are undertaking to achieve this goal.”

Learn more about Freefoam’s products, service and support by visiting or calling 0800 002 9903. To check out Freefoam’s sustainability initiatives, visit

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