Kestrel Aluminium Systems joins forces with Insight Data to target aluminium fabricators


Kestrel Aluminium Systems has joined forces with Insight Data to target aluminium fabricators and form ‘effective and efficient marketing strategies’.

Kestrel Aluminium Systems is a nationwide fenestration systems house, based in Birmingham, that designs and develops commercial and domestic architectural aluminium products ‘to meet the needs of the ever changing modern customer’. The company has reportedly chosen to implement Salestracker to provide market intelligence on aluminium fabricators.

Steven Shute, managing director at Kestrel Aluminium Systems, commented: “The detailed information on Salestracker is exceptional and the fact that it is updated 24/7 means we should never waste a minute again. The highly detailed and in-depth market intelligence was a major influence when deciding to partner with Insight Data.”

The cloud based Salestracker platform has detailed information on more than 15,000 fabricators and installers, as well as 45,000 other contacts in the building and construction industry. The data is updated in real-time by Insight Data’s research team and enables companies such as Kestrel Aluminium Systems to produce detailed, accurate market analysis to aid their sales and marketing teams.

Nicola Baylis, marketing manager, commented: “Salestracker is the most advanced database system I have seen. The incorporation of real-time data technology and the ability to build lists and segregate data to create highly targeted marketing lists is a breath of fresh air. I think Salestracker will be vital in years to come to help Kestrel Aluminium Systems grow and build for the future.”