FIT Show director, Nickie West, has responded to Fensterbau’s decision to cancel its 2020 event, supporting the decision to retain the exhibition’s biennial format and echoing the thoughts of the event’s director, Stefan Dittrich, that trade shows will be vital to help businesses reconnect once life returns to normal.
“FIT Show once again supports the Fensterbau organisers’ recently announced decision to cancel the 2020 edition of the show, returning in 2022. At the time of pushing the event back to June 2020, no one could have predicted the global impact that COVID-19 would, and continues, to have,” she said.
“The organisers have offered continuity and stability for the industry by retaining the biennial sequence (from 29 March to 1 April 2022) in Nuremberg, which works with and complements the frequency of FIT Show, which returns in May 2021 (25 to 27) at the NEC, UK.
“I couldn’t agree more with the comments of event director, Stefan Dittrich,” she continued. “I, too, echo that the need for information, exchange and personal contact will be greater than ever after this crisis. Our industry, by its very nature, thrives on social and physical interactions – touching, seeing and feeling products. Trade shows and exhibitions will be a vital platform to help brands reconnect with their audiences and play an important role in helping to reignite business success.
“As it stands, FIT Show 2021 will be one of the first major European industry events to have taken place for two years. We are very much looking ahead to a more prosperous time for the entire industry and look forward to reconnecting the marketplace and bringing the various products and services to life at FIT Show next May.
“And the fenestration industry is going above and beyond to help in the current crisis too,” she added. “From offering advice and support to our peers, redirecting publications to home offices and adapting production lines to help meet urgent demand for products to protect people against coronavirus. People are pulling together and playing their part in every corner of the industry. We are extremely proud to be a part of this amazing sector.”