New composite door brand will ‘irreversibly change’ the market

mystery brandA UK based composite door manufacturer, preparing to enter the trade sector for the first time, says it will ‘irreversibly change’ the composite door market and ‘revolutionise how doors are sold and delivered’.

With ‘substantial resources’ reportedly available to target the consumer market directly, the company behind the new British designed and manufactured doors intends to have ‘the most widely recognised consumer brand in the composite door industry’ within just 12 months. As a result, the company believes that this will ‘drive market demand directly from the homeowner back through the supply chain’.

Recognising that today’s consumer is ‘steeped in a home improvement and home makeover mind-set’, the latest player to join the market says it will provide a product and service level offering ‘directly in line with current consumer trends and expectations’; designed wholly to ‘meet their demands for quality at all stages of the buying process and added value for their money’.

Billed as ‘the most exciting business opportunity to hit the UK composite door market for more than 10 years’, an approved network of installers will be supported by what the company claims is ‘the biggest marketing and business support package the industry has ever seen’. This will include ‘a comprehensive range of 27 outstanding new door designs with over 50 decorative glass options’ all as standard; a priority lead time of three days; 24/7 telephone customer care; an on-line order tracking system and text messaging service.

So, who is this new player about to join the composite door sector and why the secret? The company says that ‘all will be revealed very soon’, but urges trade installers that ‘now is the time to get yourself in on the secret’ because the number of approved installers in the network will be limited.

To find out more about this ‘truly amazing opportunity’ for trade installers, go to www.inonthesecret.com