New dedicated bi-fold business

twrTWR Trade Frames has launched TWR Bifolds, which will focus ‘solely on supplying installers with bi-folding doors and information related to the product’.

,Managing director, Terry Richardson, said: “The bi-folding door market remains a lucrative opportunity for installers and we wanted to use our fourteen years of experience and bi-folding door expertise to provide a go-to resource for this product.

Aluminium bi-folding doors are a specialist product for us and over the years we have invested in a new bi-fold production line, a survey supply and support service and in 2012, opened our own powder coating facility.”

To support the launch, a new website has gone live, detailing products and giving more information about the company’s services. There is also a back catalogue of ‘bi-fold doctor’ columns that answer technical questions related to the product – such as how to install a bi-folding door in a conservatory and general maintenance tips.

TWR Bifolds has brought in a new national sales co-ordinator, Tracey Ogden, who will head up TWR Bifolds, administer sales enquiries and provide technical product support to customers.

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