SIG Windows is one of the new brands to emerge from the ‘major rebrand and restructure’ recently introduced by SIG UK Exteriors, formerly SIG Roofing & Roofline.
,Alongside several other brands, SIG Windows forms part of the new SIG Building Plastics division, established to target the windows, roofline, drainage and sheet materials sectors. SIG Roofing is now a separate division within the company.
,Established to help customers and end users ‘easily identify and connect with its diverse portfolio of brands, products and services’, SIG Windows is dedicated to what it believes is ‘the lucrative and growing’ market for windows, doors and conservatories. It incorporates Window Fitters Mate (WFM) – one of the leading independent suppliers of fabricated windows, doors and conservatories in the UK – and previously held under the SIG Roofing & Roofline umbrella of brands.
,In order to ease the rebrand process and to demonstrate ongoing loyalty to WFM and its 26 branches throughout the UK, WFM’s existing identity will sit alongside the flagship SIG logo for a transitional period – estimated to be one year. This is also testament to SIG UK Exteriors’ mission to deliver what it describes as ‘a national voice with a local accent’.
,The rebrand is currently being rolled out across all WFM branches and will take on new signage, in-store branding, merchandise and POS displays, vehicle livery and uniforms. To educate and raise awareness of this major development, a high profile media campaign will run until the year end and a new website: www.sigwindows.co.uk has also been introduced.
,Commenting on this latest development, operations manager of the newly formed SIG Windows, Steve Jones, said: “We currently provide the largest range of fabricated windows in the UK, marrying classic British design with cutting-edge technology. By creating a dedicated brand for this market sector that is instantly recognisable and understandable and one that bears all hallmarks of SIG’s enviable reputation, we are confident that we can add even greater value to our customer proposition.”
,For further information on SIG Windows, contact Stuart Base on 01480 466777 or visit www.sigwindows.co.uk