Pyroguard has appointed Lee Coates as export business development director and Sherif Khalifa as technical sales manager. The company said it made these appointments to increase market presence across the Middle East.
Lee Coates has over 25 years’ experience, technical knowledge and a framing background across UK and global export markets. Pyroguard said he will be responsible for spearheading the company’s sales strategy. The company added that a key part of this will be providing a solid foundation to further develop business across the Middle East, through the delivery of a region-specific test and certification plan, facilitating access to the wider market.
Additionally, Sherif Khalifa joins as technical sales manager, based in Dubai. With his knowledge of fire safety glass, the company noted that Sherif’s additional areas of expertise will underpin the regional activities through his experience and the provision of local, dedicated customer and project support.
Steve Goodburn, Pyroguard’s business development director, said: “I am delighted to welcome Lee and Sherif to the team and look forward to working with them to strengthen our presence in the Middle East. At Pyroguard, we are committed to supporting our customers and partners across the region and these latest appointments will play a key role in achieving this.
“This latest move also presents some great opportunities for collaboration with the wider svt team members, based in the Group office in Dubai, with a host of other passive fire protection manufacturers and suppliers – all helping us to provide customers a more comprehensive and robust offering.
“We’re proud to be able to offer a single source of supply for project support, through our technical team’s extensive knowledge and comprehensive library of certification.”
