The ‘exceptional efforts’ made by exhibitors to encourage visitors through the door at The FIT Show 2016 have been recognised at the inaugural FIT Show Awards.
Six awards were created with a core principle that they should be judged completely independently, by a team of experts that included Tom Gray, chief executive of the Southwater Event Group which owns and operates The International Centre Telford; Alison Griffin, sales and marketing director of The International Centre; Annie Byrne, editor of exhibition industry magazine, Exhibition News and Jenni Jacques, marketing director of the Association of Event Organisers, the representative body for the events industry.
The award category winners were:
- Most Effective Use of Social & Digital Media: Mila Hardware
- Most Successful Visitor Campaign in Terms of Visitors Delivered: Carl F Groupco
- Best Creative FIT 2016 Marketing Campaign: Quickslide
- Most Creative Shell Scheme Stand: Universal Arches
- Best Stand Design Under 80m2: Supalite Roofs
- Best Stand Design Over 80m2: Liniar Profiles
Jenni Jacques said: “I was delighted to be asked to judge the FIT Show Awards and attended on the first day of the event. It was a great show. As soon as I walked in I could tell everybody had made a fantastic effort to make it into a vibrant and dynamic industry event for visitors. This made judging the awards a challenging task and one that we took extremely seriously; we walked the halls for a few hours putting ourselves in the shoes of a regular customer before deciding on a shortlist and ultimately choosing the well-deserved winners. Well done to all involved.”
