One year on from Ultraframe launching the ‘product selector’ function on its consumer website, the company reports that more than 3,000 home improvers are using it to find their perfect glazed extension system every month.
Steve McIntyre, Ultraframe marketing director, commented: “We developed the product selector as a simple tool to help homeowners easily and clearly navigate their way towards the perfect roof system for their needs. We know from our market research that thermal performance sits at the heart of the decision making process but there are so many other factors to consider, such as the impact of removing internal doors, or indeed, how the space will be used, that contribute to the overall decision.
“One of the biggest barriers to getting on with major home improvement projects is understanding the solutions available and making the right choice. Not so many years ago the choices were fairly limited in terms of the style of extension that could be achieved versus the budget. But today, with the emergence of our hybrid roof systems blurring the lines between solid and glazed, we need to continually educate consumers about the evolving options available.”
Ultraframe says it continues to deliver record levels of sales leads to its network partners, as Steve explained: “We were well ahead of the curve in terms of directly addressing consumer audiences and understanding their home extension needs. This approach has paid dividends for our network – not only has it resulted in a range of roof systems that directly underpin the needs of today’s consumer, but it also allows us to direct home owners to their nearest retailer. We continue to be the number one resource for home extension inspiration – a position that gives us a clear advantage.”
