Record sales for Ab Initio

Ab Initio Systems, the company behind the AdminBase installer sales and project management system, has reported consecutive record sales figures for the months of August and September, with indications that interest is continuing unabated.

According to Ab Initio, demand from new installers, as well as existing customers signing up new users as they increase staff levels to cope with the post-lockdown home improvement sales surge, took August sales to the highest level in the company’s 23-year history. This was then topped by a further 17% increase in September over the previous month, with demand continuing into October. Figures for the year so far, including the locked down period, are 10% ahead of 2019.

Rhonda Ridge, managing director of Ab Initio and creator of AdminBase, said: “AdminBase has been continuously improved over the years but the most recent developments – mobile apps that allow the on-site functions of sales, survey, fitting and remedials to be carried out safely and quickly; and the new web-based AdminBase that allows users to enjoy full system access on any device from anywhere there is an Internet connection – are the key changes that have drawn so many companies to us during this period.”

Visits to the company’s website are also reported to be at record levels, including views of the explainer video that was launched in July. Interest has been driven by the restricted working conditions dictated by the pandemic, acknowledged Rhonda. “Front line staff employed by window and door installation companies have to work within their customers’ homes but with a new emphasis on safety. Processes must therefore be carried out quickly and efficiently to minimise risk, as well as wearing appropriate PPE. Additionally, many support staff are working remotely. Our most recent developments, coincidentally, are perfect for such conditions.

“With most installers working at anything between 130% and 150% of capacity, efficiency, accuracy and communication at every level are even more crucial. And the benefits are as effective for one or aa hundred users,” added Rhonda. “All demonstrations, installations and training are carried out remotely and therefore safely, processes that we have operated for many years.”

For more information visit: www.abinitiosoftware.co.uk.