Solid training

Ultraframe has announced new dates for its solid roof sales training course, which is designed to help installation companies sell the Ultraroof system.

According to Ultraframe, the objective of the course is to equip salespeople with all the knowledge they need about both the product and the tools at their disposal to assist them with the sale – ensuring maximum conversion of leads.

Ultraframe’s marketing director, Alex Hewitt, said: “During the course you’ll learn about the key unique selling points of Ultraroof and learn how to really bring these USP’s to life so that they translate into tangible benefits for the homeowner. A key learning will be what makes the Ultraroof tiled roofing system stand out from its competitors and why the homeowner should choose it – and you – for their home improvement project.

“We also guide attendees around our free sales app – a fantastic tool which can be used whether you’re selling in the home or the showroom to quickly access a wealth of professionally crafted sales aids such as sales presenters, real-life case studies and more, to bring the sales process to life and help you close the sale. Your skilled trainer will explore a consumer’s hierarchy of needs during the decision-making process of a tiled roof home improvement project and equip you with the knowledge and skills to meet – and exceed – these needs.”

Alex continued: “Our Ultraroof has recently been declared the consumer-preferred tiled roof system and we’ll show you how to maximise this impressive claim during the sales process. We also explain the barriers to the sale of a tiled roof that we identified during the research and how the Ultraroof system addresses these concerns. The strength of the insight that attendees gain from this valuable course will allow them to knock down any such objections one by one.”

The solid roof training courses are taking place in Bristol, Clitheroe, Kent, Newcastle and Nottingham during May, June and July. All course attendees receive a free stock of Ultraroof retail brochures along with a pair of Virtual Reality goggles* to further enhance the sales process.

For further details and too book onto a course, visit:

*Please note, the VR goggles are available in a limited quantity on a first-come-first-served basis.