Long-standing VEKA plc partner, Direct Trade (Yorkshire) Ltd, has reaffirmed its commitment by signing a new 10-year supply agreement at the FIT Show 2025 – further cementing a partnership that has already spanned more than two decades.
Based in Doncaster, Direct Trade manufactures and supplies PVC-U products to the trade across the UK. A sole user of the VEKA and Halo systems ranges for over 20 years, Direct Trade has built a reputation for quality, reliability, and trusted service, supplying an average of 375 products every day from its state-of-the-art manufacturing facilities, which span over 100,000 sq ft.
The new agreement was officially signed during the FIT Show, where Direct Trade proudly showcased their growing VEKA product offering, including the cutting-edge OMNIA system and the impressive new Feinstruktur foil finish – delivering a modern, finely textured aluminium-style aesthetic in highly durable PVC-U format.
Mark Powell, Sales Director at Direct Trade (Yorkshire) ltd, commented: “Our relationship with VEKA has been built on more than just great products – although the quality of their profile is second to none. It’s their constant drive for innovation, and the people behind the brand, that give us absolute confidence in the future. Signing a 10-year agreement is the right next step for us; VEKA remains the ideal partner to support our continued growth and service excellence.”
Tim Taylor, Commercial Director at VEKA plc, added: “We are incredibly proud and grateful for the continued trust and loyalty that Direct Trade has shown to VEKA. Partnerships like this are the foundation of our business. Our commitment is unwavering – we are here to offer a true partnership, not just a supply relationship. Together, we’ll continue to innovate, invest and drive new opportunities for the future.”
This renewed agreement marks a significant milestone for both businesses, underlining a shared vision for excellence, collaboration, and customer-centric growth. With new additions like OMNIA and Feinstruktur enhancing the Direct Trade range, the future looks stronger than ever for this trusted partnership.
