Masco UK Window Group has appointed Nathan Court as the Safechoice UK brand manager, to head up the group’s retail offering for installers.
Nathan joined from Dixons Retail, where he worked as operations development manager, developing IT business-to-business service and support for SMEs.
Commenting on his role, Nathan said: “Our focus on providing complete ‘lead-to-installation’ retail marketing and business solutions reflects the growing recognition, among installers and fabricators alike, that having the right tools is critical for sales success and business growth. Safechoice is targeted at helping retail businesses grow sales and improve business performance; we are committed to helping them achieve this.”
He added: “I am relishing the opportunity to develop and grow the Safechoice brand, which offers an exciting proposition to installers that can add real value to their businesses.”
Ray McGrady, the group’s marketing director, commented: “Nathan brings a wealth of experience in the retail environment; from understanding business marketing concepts and developing these with customers, right through to delivering the whole product offering to consumers. His expertise will be invaluable in helping to expand our Safechoice partnerships across the UK.”