Avocet’s new MD

Dr Sachin Saigal, managing director of Avocet Hardware Group

Dr Sachin Saigal is the new managing director of Avocet Hardware Group, West Yorkshire. Sachin brings years of business experience to Avocet, and has already set out ambitious plans for the future of the group, the business claims.

“As everybody in business will tell you, the last year has been turbulent,” said Sachin. “Covid has brought constant upheaval to the supply chain, and the really quite exorbitant price increases we have had to stomach, as well as general profiteering on transportation costs, has made the last year and a half really quite strenuous. We needed to share the pain of running and operating a successful business.

“There is so much we wanted to do, but it was obvious that a lot of time was spent negotiating the day-to-day running of the business, so our plans for growth were being hindered,” said Rythm Saigal, CEO. “With Sachin taking ownership of growing the business, I could concentrate on existing projects and know that the future plans for the group were in safe hands. Sachin has a genuine dedication of bringing new products and providing excellent distribution service to our customers.”

On future plans, Satchin said: “We’ve always been known as a premium cylinder and hardware supplier, and that’s something we’re very proud of. Our latest venture is very different indeed, and one that is presenting fantastic challenges and opportunities. We have created an entirely unique, artisanal brand of gardening tools, named Greenman Garden Tools, which we are delighted to say has gained some real momentum over the last few months. We are in the throes of working with one of the countries largest chain of garden centres to bring our Greenman Garden Tools range to the masses.”

Other projects that the business has been working on include introducing tech, developing and enhancing its existing three-star cylinder range, and developing new customer onboarding facilities. “Our mantra has always been ‘Avocet makes things easy’, and I intend to take that motto forward and embed it into the very fabric of everything Avocet do moving forward,” said Sachin.