Apeer appoints new sales director

Alex Moore, a longstanding member of the team at Apeer Composite Doors, has been promoted from sales manager to group sales director. Already a well-known face at composite door specialists Apeer, Alex brings a wealth of knowledge and enthusiasm for the group’s products with him to his new role.

As group sales director, Alex will be responsible for the direction of the company’s sales strategy and lead generation throughout the UK and Ireland. He will oversee the company’s ambitious growth plans and the management of both the Lumi and Apeer sales teams.

“It’s a great time to take up this opportunity and I can’t wait to get stuck in,” said Alex. “Last year, we invested just under a million in machinery at our Ballymena facility in Northern Ireland, with even more planned this year. We’re ready to offer more quality products to our customers than ever before, including for our increasingly popular Lumi frameless window range. So, this is a hugely exciting time for Apeer, and I’m thrilled to be heading up the sales team for it.”

“Alex’s product knowledge and enthusiasm, along with his positive and approachable manner, makes him the right fit for this role,” said Apeer’s managing director, Asa McGillian. “We’re looking forward to what’s to come and we know Alex, with his extensive experience behind him, will take this new challenge in his stride.”