Marketing graduate, Jo Flinders, has joined the Mila marketing team as a marketing assistant and has already been responsible for launching the company’s new YouTube channel.
The first video uploaded to the channel shows the features and benefits of the newly launched ProSecure door hinge (http://youtu.be/qeCbmej2rnQ), which Mila claims is ‘faster to fit than any other door hinge’. Jo says she will be adding further product videos shortly and integrating the channel into Mila’s overall marketing mix.
Jo is also working alongside marketing communications manager, Sarah Gyde, to deliver a brand new customer friendly Mila website which will be officially launched shortly.
With a degree in marketing, advertising and public relations from Birmingham City University, Jo has extensive skills in campaign planning and delivery.
She is already using these skills to help customers – designing and producing material such as display boards and showroom posters and supplying marketing images from Mila’s extensive image library.
Jo is also already studying for a Chartered Institute of Marketing diploma, as part of Mila’s ongoing commitment to staff training and development.