Avocet Hardware has appointed Karen Paskin as its new business development manager for the Midlands.
The Brighouse based company is currently seeking to re-establish its position as the leading player in the home window and door security market and sees business development roles as a key part of its future success.
Dr Tinkle Jain, a director of Avocet Hardware, said: “Our aim is not just to return Avocet to the market leading position it once held, but to eclipse this and become the company to turn to for all home window and door security needs.
,“To do this, we need the very best people pushing the business and its products forwards and Karen’s knowledge and experience in retail and field sales, and as a key accounts manager is the ideal mix for this kind of role.”
Paskin’s career started in the early 1990s, selling windows into the retail market for Staybrite Windows. She then went on to work across a range of different markets in field sales roles, prior to becoming a key account manager for Grouphomesafe.
Commenting on her appointment, Karen said: “This role combines the best elements of sales and account management and as such, presents me with a challenge that I’m delighted to be given and am passionate about making a success of.”