Two join Sheerline sales team

(From left to right:) Howard Hirst, area sales director – north for Sheerline; Tony Basile, national sales director; Martin Hepburn, area sales manager for the West Midlands, south Wales and south west

Leaders of Garnalex have expanded the sales team for the Sheerline brand. Howard Hirst has joined as area sales director – north, and Martin Hepburn has been hired as the brand’s area sales manager, covering the West Midlands, south Wales and south west.

The key appointments are designed to help make Sheerline’s innovative, thermally efficient aluminium range available to more installers, homeowners and specifiers across the whole of the UK, the brand’s representative explained, further strengthening the company’s reach north and to the south west.

“With the imminent launch of the slimline Classic Heritage door, Sheerline now offers truly whole-house solutions, allowing fabricators and installers to offer easy-to-understand, fully compliant products that share a unified platform,” the representative continued.

To help spread the message of just how good aluminium can be, Howard joined Garnalex as area sales director – north. He brings a wealth of experience to the role and looks forward to helping existing customers realise growth, as well as expanding Sheerline’s network northwards. His work is also due to cover the north of Wales.

Also strengthening the sales team is Martin, who started as the area sales manager covering the West Midlands, south Wales and south west at the beginning of July.

No stranger to the fenestration industry, Martin brings more than 30 years of experience in commercial management, business development and strategic sales planning. He’s spent the past five years as commercial sales manager (trade and retail) for Reynaers Aluminium UK.

“These new positions – working alongside Paul Greenaway who covers London and the south east – are key to helping us deliver the service levels we are committed to, for each and every Sheerline customer,” said Tony Basile, Sheerline’s national sales director.

Roger Hartshorn, Sheerline CEO, added: “It’s fantastic to welcome Howard and Martin onboard. Having worked with Howard at both Eurocell and Liniar, I’m confident that we will continue to achieve our ambitious growth targets. It’s good to have him back in the family!

“With these new appointments, we’re combining the best of tried-and-tested with new blood to create a strong and experienced team with a depth of knowledge from across the industry. That we’re able to attract and retain such talent is a testament to our commitment to our people, products, and customers.”

To find out more about Sheerline products, visit the firm’s website. Alternatively, call the team on 01332 978 000 or email

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