A winning formula

Josh Morrison, JR Roofing
Josh Morrison, JR Roofing

Freefoam Building Products has announced the launch of a new video (see below). Working with award winning roofing company, J R Roofing, the short film highlights the benefits of fitting Freefoam roofline products alongside roof systems.

Filmed on location in Blackpool, J R Roofing’s Josh Morrison and his team complete the replacement roof on an Edwardian end of terrace property, in a rural location. Josh explains how offering roofline as part of a roofing contract brings extra revenue and increased customer satisfaction.

Whilst roofline replacement, namely fascia, soffit and gutter, has been seen as a niche of the home improvement sector, often installed by roofline specialists or as part of general PVC home improvements like windows and doors, Freefoam says that other trades are now seeing the opportunities it can bring.

Josh Morrison commented: “It’s allowed us to offer our customers the full range of services and certainly puts us ahead of our competitors. We often do a roof survey and see that the fascia or guttering also needs replacing. It’s much more cost effective for our customers to have all elements replaced at once and makes sure their home is fully weatherproof and low maintenance for many years to come.”

Louise Sanderson, Freefoam UK’s marketing manager, said: “Our product range is suitable for all sections of the home improvement market. It’s great to be working with companies like JR Roofing who are capitalising on the benefits roofline can bring. With a huge potential audience on social media we find short, punchy testimonial style videos like this work well for us, attracting new enquiries and building brand awareness.”