Is anthracite grey the new ‘black’?


Freefoam Building Products has announced the recent introduction of Anthracite Grey to their growing range of PVC Cladding products.

So is Anthracite Grey the new ‘Black’ … it’s certainly up there as one of the front runners to replace tired old timber cladding or white PVC cladding.

Anthracite Grey is now available across the full Fortex cladding range featuring three different styles of board. The Weatherboard style is a feather edge product designed to give a clean ‘New England’ look, the Double Shiplap range features a wide board giving quick coverage over large areas, and the most recent introduction the Shadow Gap board offers an attractive more subtle embossed finish with an attractive groove giving definition between boards.

The use of colour in exterior home improvements has increased year on year with greys continuing to be one of the most popular choices. Homeowners find that grey is a particularly practical shade for exterior home improvements, being a neutral that works well with other shades and instantly brings properties up to date, but doesn’t highlight dust and dirt like white does.

Freefoam now offer three greys across the Fortex® cladding range, Misty Grey a soft light shade, Storm Grey, a mid range tone and now the darker colour of Anthracite Grey.

Anthracite Grey has certainly been trending on windows, doors and bi-folds for the past four-five years and shows no sign of slowing – so by adding it as a cladding option means installers and homeowners can now match cladding and roofline to a suite of windows for a total house transformation.

Freefoam know that availability is key for any new building product, so all colours of cladding are available directly from stock, with no lead time – a big advantage for stockists and installers.

Freefoam have long been seen as the colour specialists. Making a commitment to colour over 15 years ago we manufacture one of the most advanced PVC-U and PVC-UE fascia and soffit ranges using patented Colourmax technology. This means we offer colour variety, colour-matching and colour-fast options across our range with no lead time on our standard eight fascia and soffit colours.

“Anthracite Grey is an incredibly popular choice for fascias, soffits and gutters,” comments Colin St John, commercial director at Freefoam.

“It was the next logical step to add this attractive shade to our cladding range. It means homeowners can now match their cladding to their roofline, windows, and doors for a full suite, which offers installers the opportunity to upsell additional products – another example of Freefoam ‘Helping Customers to Grow’!”

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