The ‘ultimate guide’ to windows

TruFrame has re-printed its 68-page guide to windows, doors and conservatories, which also includes sections on glass and triple glazing. TruFrame says that since its initial release last year, the guide has proven to be an invaluable selling tool for both retail and trade salespeople at the forefront of the industry.

The guide aims to provide a ‘true selling advantage’ for the user, by presenting extensive and in-depth product knowledge in a beautifully presented, clearly explained and easily digestible format. The first section highlights TruFrame’s close relationship with Liniar and the extended warranties offered by both companies.

Product design is at the heart of the offering, with what TruFrame believes is the perfect six-chambered profile (available in both sculptured and chamfered options), incorporating integrated reinforcing and optional centre seal flipper gasket and thermal dam profiles. This is the true modern PVC-U profile, engineered to be energy efficient from the outset.

Also clearly described and illustrated is TruFrame’s four-step hand-finishing process, an important part of the enhanced product quality offered by the Melton Mowbray based fabricator. The windows section is thorough and includes dedicated spreads focusing on the various types of window, the Yale high security locking systems, the differences between astragal/Georgian bars and bays/bows and a printed foil swatch finished with spot UV laminate.

Images of decorative, leaded and obscure glass are also included in the brochure and there are details on residential doors, patio doors and bi-folding doors. A detailed section on conservatories, including a homeowner’s guide to the buying process from start to finish, concludes the guide.

Patrick Firmager, marketing director of TruFrame, commented:

“Our guide to windows, doors and conservatories has been developed to specifically cater for the requirements of our most exacting customers. It is our belief to offer the very best products, backed up with exemplary levels of support. It’s effective marketing that really works, meaning more sales for our customers and therefore ourselves.”

For further information, call 01664 410140 or follow @TruFrame on Twitter.

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