AluK customers can expect an increase in the number of retail leads generated by the systems company thanks to the launch of the new AluK Home website at: alukhome.com
With the tagline ‘Enhancing Your Life’, it’s been designed to inspire retail buyers with how they can transform their homes using AluK windows and doors.
It is packed with stylish installation shots of windows, bi-folds, sliders and entrance doors in every style and age of property and there’s lots of useful advice on everything from design and security considerations to thermal efficiency and colour choices.
More user friendly and easier to navigate than previously, the new website lets visitors compare products in the AluK range side by side and decide the best option for them. It has the answers to all the questions homeowners typically ask when they’re choosing new windows and doors and plenty of prompts to encourage potential buyers to get in touch with AluK to find their nearest stockist.
It has been developed with a strong SEO focus, and Antoniya Stoycheva, AluK’s marketing communications manager, is confident that customers will see real benefits from AluK’s investment.
She said: “The new website is all about raising the profile of the AluK brand amongst consumers and inspiring them to get started on their window and door buying journey with us.
“It’s about lifestyle and credibility – giving buyers confidence that they are investing in a product which will enhance their lives for years to come. AluK fabricators and installers can use the website as a useful add-on in their own marketing and, if they don’t have a showroom, can direct customers to the virtual showroom tour which is included.
“We can also guarantee that every single enquiry it generates will be followed up and homeowners given all the details of their local AluK fabricators to get in touch.”
The new website is being promoted extensively via AluK’s social channels and to consumers direct.
