Learn how to excel in online marketing

Endurance Doors has published a 24-page brochure for its installer partners that details a range of online marketing packages in conjunction with ICAAL, its digital marketing partner.

According to Endurance, these marketing packages have been put together to allow installer partners to ‘excel online’ and to harness many of the tools that make Endurance Doors a ‘standout composite door brand’. These include a bespoke quoting engine, door designer and CRM system, along with a chat bot, virtual appointment booking page and even the facility to have the latest customer reviews updated directly to a website.

There’s also access to a new trade hub, which includes marketing assets with videos, images and downloads. Endurance says these digital marketing packages are designed to ‘catapult and immerse’ installer partners into ‘a new way of working’, that’s designed to generate leads and close sales.

Scott Foster, head of group sales and marketing, commented: “We’ve been in an unprecedented situation both on a personal level and for the industry as a whole. We must adapt in many ways and from a business perspective, we have to find new and better ways to engage with consumers.

“These digital marketing packages have been designed so that our installer partners can once again excel in their respective areas and the new brochure perfectly presents the various packages. With Google searches for windows and doors at record levels, now is the time in which to convert them into hard sales.”