Hurst Doors has launched Your Hurst, a suite of new initiatives and resources designed to enhance the support available to its national network of trade partners.
The launch of Your Hurst includes new features and updates to the existing trade-only portal, Hurst Live. These additions have been designed to improve the user experience by making it easier for trade customers to quote, place and track their orders online, as well as find information that will assist them with Hurst products.
Your Hurst includes the following features and updates:
- Hurst Pay – a new, secure way to pay for composite doors online.
- Hurst Live Chat – a responsive chat function to connect customers with the Hurst team in real time to resolve queries.
- How to… with Hurst – a new video and blog series comprising product installation and maintenance advice videos.
- New updates to Hurst Live that streamline the ordering process and keep customers notified of product updates and company news.
- New and improved marketing materials and brochures to support installer knowledge, build new leads and drive door sales.
Hayley Barker, marketing manager at Hurst Doors said: “We’re always looking for new ways to enhance the support we offer to Hurst trade customers by ensuring they have as much choice as possible when it comes to placing and paying for their orders online. Our commitment to investing in the latest digital and technological innovations like Hurst Pay and the Hurst Door Store not only lowers our environmental footprint but provides us with the tools we need to build the best possible end-to-end experience for our customers.”
The addition of Hurst Pay allows customers with a Hurst trade account to pay for their orders using their debit or credit card, rather than paying on account. The Hurst Door Store has also been updated and relaunched, allowing trade customers to integrate the Hurst door designer onto their website, where they can then brand it and set their own prices.
Hayley continues: “The Hurst Door Store is an engaging and efficient gateway that enables customers to generate leads via their own website. It syncs directly with Hurst Live, meaning any quotes generated on their website will appear in their Hurst Live account, giving them all of the information they need to follow up on orders. Feedback from installers and homeowners who have used the platform so far has been really positive, so we can’t wait for more customers to try it.”
Other elements of Hurst Live have been enhanced, including news updates and product notifications as well as a marketing assets and technical downloads library,containing brochures and images to technical guides.
How to… with Hurst is a new suite of videos, blogs and facts sheets amongst these materials. These resources have been created to provide Hurst customers with easy to follow, useful information about different key areas such as composite door installation, hinge adjustment and general maintenance. These resources can be accessed through the Hurst Live portal and Hurst customers are encouraged to share these resources with their own customers to provide them with added value.