Clayton Glass says it has launched #theclaytondifference initiative to communicate why it has become ‘one of the most respected and customer centric IGU manufacturers in the UK’.
This new campaign, spanning PR, e-mail and social media, is designed to highlight many ‘unique facts’ about the company which now boasts a capacity of 15,000 IGUs per week. With more than £3million invested in the business over the last 18 months, the company can now also laser etch customer logos and brand names on to IGUs.
As one of the largest independent glass processors in the UK, Clayton says it has a ‘unique position’ in the IGU market with an ‘owner-managed structure’ that allows the company to be ‘far more adaptive and hands-on than many other glass suppliers’, with a distinct ‘can do’ attitude.
The glass specialist operates from a new multi-million pound facility in County Durham, serving the entire UK and has also been listed as one of the Top 1000 Companies to Inspire Britain.
Ryan Green, managing director of Clayton Glass, commented: “This new initiative fully reflects the way in which we do business and that starts with me at the very top. We can offer tailored solutions for all business sizes and our existing customer list boasts some of the biggest and most trusted names in the industry.
“We’d like to think we’re business partners rather than just a typical IGU supplier and there’s a tangible point of difference. #theclaytondifference is not just about what we do, but also how we do it.”