Solidor has launched Solidor TV on its consumer-facing website, with three videos covering security, the ‘Sounds Like a Solidor’ campaign and the recent ‘Solidor’s 7-Step Journey’, showing the process from enquiry through to installation.
The TV channel within the website is also supported with the company’s very own YouTube channel at www.youtube.com/user/SolidorLtd, where there’s also an additional video showing the unique composition of their solid hardwood core based composite doors. The videos have been proving to be particularly popular for both installation companies and consumers alike, helping to further highlight the many and unique features that set their composite doors apart.
The security video shows a determined thief attempting to break in through a Solidor front door and giving up after two minutes, unable to break the lock, get past the hinges, or get through the solid timber core. The ‘Sounds Like a Solidor’ video takes viewers through the full manufacturing process, detailing key product features and highlighting the quality management processes on the way.
The ‘Solidor’s 7-Step Journey’ video shows consumers the ordering process, from the Solidor website through to online design, measurement and survey, quote, manufacture and finally installation, with an aim to reassure consumers and demonstrate what they can expect from the Solidor experience.
Gareth Mobley, managing director of Solidor Group, commented: “It’s important for us to continue to market our unique products in innovative and engaging ways. Consumers are now asking for a Solidor by name, [which is] testament to our brand and highly regarded product design.”