Haffner Murat is now offering live demonstrations of its machinery to potential customers from the company’s showroom in Staffordshire.
Dave Thomas, managing director of Haffner Murat, said: “We promote our machines through various digital, video and offline platforms but for potential customers to truly appreciate how our machine technology makes a difference to the quality of their fabrication businesses, there is no substitute for seeing the machines in action. And this is something we now offer.”
A range of aluminium and PVC-U machinery from Haffner, Italmac and FOM are on display at any one time. Currently on show is the TT405 PVC-U and aluminium profile cutting centre. According to Haffner, the machine is a popular choice with fabricators due to its point-to-point cutting accuracy and automatic transom and short cut facility. The double-cut saw is suitable for both aluminium and PVC-U profiles up to 70mm and has the choice of USB data control or a secure network connection with touch screen technology.
Dave said: “Previously, potential customers would see our machines in action at either an existing customer’s premises or at exhibitions such as the FIT Show and Fensterbau. But with exhibitions postponed and existing customers quite rightly limiting the number of non-essential visitors to their premises, it made perfect sense to demonstrate our machines on our premises as we had always planned. We now have the space to do this effectively while meeting all social distancing and health and safety protocols.”
In 2019, the Staffordshire-based business undertook a significant expansion programme which saw its headquarters double in size, providing additional space to accommodate such live demonstrations. The headquarters also houses meeting facilities with digital conference facilities to ensure customers have a comprehensive understanding of the various machine options and what they will deliver.
Dave concluded: “To be able to work in the new normal, businesses need to think and do things differently. Due to our expansion, it was always our intention to be able to offer various live demonstrations and, in our current climate, this has never been more appropriate.”