Dekko Window Systems, the Lancashire based fabricator of Residence 9, Deceuninck, Kömmerling and Reynaers windows and doors, has been announced as a Construction Marketing Awards finalist.
Dekko made the shortlist in the Best Use of Press and Public Relations category for the launch of Räum, the new range of premium quality aluminium and PVC-U doors. The PR campaign created industry awareness and generated hundreds of leads for Dekko’s sales team.
Sales director, Kurt Greatrex, commented: “We wanted to launch Räum with a bang and decided a teaser PR campaign would be the best solution. Through the use of strategic PR and press advertising we kept the industry guessing who was behind Räum for several months, and this built up anticipation prior to launch. Now the Räum and Dekko connection is out in the open, we’re experiencing strong interest from installers. I’m delighted the CMA judges have recognised the success of the campaign.”
The PR campaign was masterminded by Dekko’s marketing partner, Purplex, which specialises in the window and construction industry.
Purplex managing director, Andrew Scott, commented: “The Purplex team are very passionate about the work we produce for our clients and we’re delighted Dekko have made the shortlist. The Räum launch was very successful for Dekko and a CMA nomination is the icing on the cake.”
Other finalists in Dekko’s category include City Legacy Homes, Coillte Panel Products, Hitachi Power Tools and Jack Aluminium Systems. The winners will be announced at the CMA gala dinner, which will be held on December 9 at the Radisson Blu Portman Hotel, London.
