Direct Trade Windows sees record 12 months

Trade supplier Direct Trade Windows has achieved £2m turnover, making the past 12 months its most successful yet. AJ Hassanali, the business’ director, attributes the success to increased demand for premium products across the country, matched with exceptional customer support.

“Demand for home improvement products was at an ultimate high last year, with more and more homeowners wanting to transform their properties with high-end products,” AJ said. “At Direct Trade Windows, we managed to meet that demand, successfully manufacturing and supplying installers with high-quality windows and doors. We’re now well on track to more than doubling our turnover by the end of this year.”

Serving installers across the country, Direct Trade Windows manufactures and supplies a premium products that include the Smart Alitherm Heritage range, Smart AluSpace interior doors, VS600 aluminium vertical sash windows, Smart EcoFutural commercial windows and Visofold 6000 slim bi-folds.
The company also manufactures Cortizo products, including casement windows, lift-and-slide and vertical-sliding windows, and sliding doors.

In addition to its wide range of products, Direct Trade Windows has invested in state-of-the-art machinery in order to secure reliable and streamlined production, they say. Its unique software solutions provide installers with sales support and infrastructure by allowing for the sharing of leads and technical support, it’s representatives say, which also ensures speedy product delivery and reliability.

AJ continued: “Despite the continued challenges faced across the industry over the past two and a half years, our products and services have been in high demand and we’ve managed to maintain a high level of service across the board, providing outstanding products and a smooth and reliable sales process for all our trade customers. The hard work of everyone across the business has ensured that Direct Trade Windows experienced a very successful past 12 months.

“I’m incredibly proud of our whole team, and very much look forward to seeing a successful rest of the year and beyond.” Read more about the business online at

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