FENSA to launch homeowner lead generation facility

FENSA is preparing to launch a new lead generation function on its website in August that will enable its approved installers to provide quotes directly to homeowners who are actively searching for FENSA registered companies.

The service will reportedly operate in a similar way to existing online platforms that are designed to connect tradespeople with customers searching for home improvement quotes. FENSA says that the adaptation of this service will be focused exclusively on connecting homeowners that are looking for window installation companies and, crucially, will be completely free of charge for FENSA approved installers.

Chris Beedel, FENSA director of membership, commented: “Our market research has shown that 73% of homeowners considering replacing their windows or doors say they would only use a FENSA approved installer to carry out the work, a statistic that is supported by the fact that we receive over 15,000 postcode searches a month on the FENSA website, from consumers who are searching for their nearest FENSA approved installer.

“The introduction of our new lead generation search facility will allow our approved installers to gain direct access to this demand, for free. Homeowners will not only be able to look for FENSA registered companies in their area, but they will also be able to post job details – including desired materials, products, budget and timeframe – which will then be emailed directly to those businesses, who can then respond with a quote or offer a home visit.”

In order to take advantage of the new service, FENSA is urging all its existing approved installers to complete the ‘Information Form’ on the FENSA Installer Portal as soon as possible so that their company details are included when it goes live this summer. Users will be provided with log-in details to a dashboard that is designed to help manage any leads, as well as monitor the progress of them throughout the year.

Any new companies considering joining the FENSA approved installer scheme will also be added automatically to the lead generation function once they become approved members.

The new search facility is the latest in a series of new initiatives from FENSA that have been introduced as part of renewed efforts to extend the services it offers to its approved installers. These include a new suite of specialised business-related insurance products, plus the introduction of a new marketing package that offers a range of tailored, affordable marketing strategies.