First half profits jump

safestyleDouble glazing firm, Safestyle UK, has seen first half profits jump 13% as it expands into new markets in the South of England, the Yorkshire Post reports.

,The Bradford based group said sales in the South grew by 21% in the six months to 30 June as it stretches out beyond its Northern heartlands.

,CEO, Steve Birmingham, said: “We’re growing in the South and the South East although we don’t want to lose market share in our heartlands.

,“We want to bring the South East up to a similar level. It’s a larger, more affluent market in the South East.”

,Underlying pre-tax profits rose from £7.8m to £8.8m and the group said it will pay out an interim dividend of 3.1p in November.

,Safestyle said leads generated from media and online marketing grew by 12% to 27,762 as it explores new ways to attract customers.

,“Traditionally, we’ve always had door canvassers as a route to market, which is quite expensive,” said Mr Birmingham. “Online is a cheaper way to get enquiries.

,Smartphone devices are becoming more popular and it’s an area we want to develop.”

,The volume of frames installed increased by 8% to 136,518 and the average unit 
sales price rose 1.5% to £503.

,The firm said it has grown its market share from 7.85% to 8.24%.


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