Wanting more companies to feel the ‘FIT effect’, this year’s FIT Show has just got bigger thanks to the opening of Hall 1A at the International Centre, Telford.
The hall will include a number of new exhibitors in addition to a ‘considerably enlarged’ FIT Theatre, in which the FIT for Business Seminar programme will take place. With the June event being the last FIT Show for almost two years, a steady flow of exhibition stand bookings continues to be received.
,Opening the new hall has also enabled the organisers to create a new initiative for first time FIT Show exhibitors. Called First FIT, a limited number of low cost inclusive stands have been created for companies ‘putting their toe in the FIT show water for the first time’.
The FIT Show’s sales director, Jason Wootton, says the initiative has been introduced after an audit revealed the significant number of exhibitors that have sized up their stands for this year: “We found that a considerable number of companies re-booking for this year increased their stand size and investment after their success at the first event. That gave us the confidence to introduce this scheme,” said Jason.
With 90% of stand space booked three months ahead of the event, a further allocation of stands in a variety of costs, sizes and configurations have been released in Hall 1A, which will ‘enjoy its own dedicated entrance and is located adjacent to one of the busiest bar/cafes in the venue’, according to the show’s organisers.
The 2014 FIT Show will take place at The International Centre, Telford, on 10, 11 and 12 June. More information can be found at www.fitshow.co.uk