Freefoam launches Installer Digital Toolkit

Freefoam has produced an Installer Digital Toolkit document highlighting five ways for home improvement companies to improve their digital footprint.

Created with busy installers in mind, the document covers a range of social media and online tips. It explains how to set up a business Facebook page – not to be confused with a personal Facebook page – and how to create and use photo albums in Facebook to showcase work.

It also explains the benefits of posting Instagram stories and ideas of what to post, and how to harness the power of Google to set up a Google Business page. The guide also highlights how cladding is becoming a popular search term online and encourages installation companies to promote cladding and cladding products on their own websites to capitalise on this interest.

The document will be emailed directly to all installers, be included in newsletters and available to download from

Freefoam says it will also be posting a series of short, informative animations on social media over the next few months to illustrate all parts of the guide.

Louise Sanderson, UK marketing manager, explained: “We want to make sure our registered installers have all the help they need, and giving them practical, easy to follow tools like this new document means they can feel confident about making the most of their social media accounts and website.”