Full service

Arc Home Design says it is on course to increase turnover by 60% in its first year, thanks to the opening of a new showroom and a partnership with Customade Group.

Owner, Anthony McKeough, reportedly set up Arc Home Design just six months ago to offer homeowners across the North-East a wide range of PVC-U and aluminium windows, doors and glazed roof systems. Rather than source his products from several different suppliers, Anthony is said to have been keen to partner with one full service supplier who could provide a variety of quality products, as well as the service, showroom and marketing support he needed.

“Customade has been absolutely superb,” said Anthony. “It’s brilliant to find a partner who is so willing to put in the effort to help me grow, diversify and make my business stand out in customers’ minds by offering something different. With their help I’m already looking at doubling my turnover within two years!”

Arc Home Design’s 160m2 showroom features a range of products from across Customade Group brands, including Real Aluminium bi-fold doors, three composite doors and the Virtu-Al door from Virtuoso Doors, PVC-U windows from Polyframe and traditional and contemporary roof lanterns from Atlas Roof Solutions.

Arc Home Design is reportedly the only showroom in the North-East to stock a Skyroom contemporary mock orangery from Atlas, with a 5x3m version on display.

“The Skyroom has proved to be a real draw,” said Arc Home Design director, Karen McKeough. “With its slim frames and sleek modern appearance, it’s a fantastic product. Customers love the look of the Skyroom and when we explain its strength and affordability, it literally sells itself! Putting it in the showroom has been one of the best investments we’ve made.”

The Arc showroom features several displays and brochures – all part of Customade’s showroom and marketing support – that are said to have helped Anthony increase his sales conversion ratio to more than 90%. He’s now stocking a full range of aluminium products to take advantage of growing demand and also has plans for a local radio campaign with Smooth Radio.