Gowercroft to extend partnership scheme at Fit Show 2023

Peter Buckley (left), partnerships manager for Gowercroft Joinery, with Rick Wallis, Southfield Windows' sales executive

The team behind timber window and door manufacturer Gowercroft Joinery is set to roll out the second phase of the firm’s dealer partnership scheme at this year’s Fit Show, the trade exhibition for businesses supplying the glazing and fenestration sector. This year’s Fit Show begins on 23 May, ending on 25 May, and is to take place at Birmingham’s NEC.

Since launching the partnership scheme last year, the Gowercroft team has signed up 10 partners across the business’ dealer network. The team is now looking to appoint a further 10 companies.

“This package is a fantastic opportunity for new start ups as well as established manufacturers and installation companies wanting to upscale and differentiate themselves from their local competitors through our innovative and award-winning range,” said Peter Buckley, Gowercroft’s partnerships manager. “We are looking to offer one partner per geographic region the exclusive rights to supply our full range of timber window and doors, backed by the benefits of our CRM, quoting systems, product training plus extensive technical resources and support.

“So far, the programme has delivered amazing results with some of our new partners adding as much as £500,000 to their turnover. Our quoting software allows distributors to price customer projects remotely and guarantees a specific product margin to suit their business.”

Recent success stories include Southfield Windows, a family-run supplier of high-quality PVC-U and aluminium windows. Southfield Windows is Gowercroft’s partner for the south west of England.

“Linking up with Gowercroft has been an excellent business decision that has enabled us to extend our product range and reach new customers,” explained Rick Wallis, Southfield Windows’ sales executive. “The addition of high-end timber windows and doors to our carefully hand-picked portfolio of products has added significant value to our business and opens up new margin opportunities.”

Gowercroft’s core timber products include a classic range for residential projects, a heritage range for the listed property and building conservation market, and the Frontier range for ultra-high-performance homes in the future build market. The company has just celebrated 25 years of uninterrupted trading.

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