Growth for installer network

Emplas has reported continuing growth in its installer network, the Emplas Installer Partnership.

Almost a year into the retail support scheme and Emplas has reported continuing demand for membership.

“The response we have had from our own installers but particularly new prospects has been fantastic,” said Mike Crewdson, sales and marketing director, Emplas. “Recovery has been great in driving demand but the market remains competitive.
We have spoken to a lot of installers who haven’t received an appropriate level of support from their incumbent supplier and who have recognised that by joining us, they can gain that critical edge that sits between new business and growth, or continued pressure on margins.”

At its last review, Emplas’ product quality was rated good or excellent by 98.7% of its customers compared to an industry average of 79.2%. It also scored 99.3% for complete and on time deliveries, compared to an 84.6% industry average.

Its focus on customer service contributed to Emplas’ place as a finalist in the G14 Fabricator of the Year category and the winner of the Customer Service Initiative of the Year for its customer information manual.

Crewdson concluded: “We have always been conscious of the importance of getting the balance right. We give our customers online tools but they also get their own dedicated customer service manager.

“We’re not offering a ‘one size fits all’ programme but a dedicated support package that is fully catered to the needs of each customer and which will support them in building and growing their brand and their brand identity, locally.”

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