Homeowner spending set to reduce in final quarter

Andy Royle
Andy Royle
Andy Royle
Andy Royle

Homeowner spending on new windows and doors could ‘soften’ in the last quarter of 2015, with 55% of the consumers quizzed in a recent survey saying they are likely to spend money on home improvements in the next four months.

This was one of the findings from a consumer survey carried out by Leads2trade – the UK supplier of ‘double qualified’ leads and installer support.

Leads2trade polled homeowners with the same set of questions at the beginning of the year, when 66% of those asked said they were preparing to invest in their homes, showing a ‘softening’ in consumer demand in the run up to Christmas.

The survey also asked consumers what the most important factor is for them when buying from a home improvement company. 40% said company reputation, 36% said customer references and a paltry 3% said sales presentation. 6% responded with membership of an accreditation body.

On the economy; 56% of those polled believe the UK economy will remain strong; against 18% who thought it would weaken and 26% who said they were not sure.

Despite huge strides made to improve the image of the UK home improvement industry only 39% said they felt it had a positive reputation; compared to 14% who said it was negative; and 47% who said neutral.

To conclude the survey, homeowners were asked what material they would prefer to buy. An overwhelming 77% said PVC-U, with 18% saying aluminium and 5% saying neither.

Andy Royle, Leads2trade director, commented: “By producing this report over four weeks, we get to speak to hundreds of consumers – which gives us, our members and the industry a fascinating insight into homeowner spending plans and buying patterns. Despite a dip, demand still remains strong which is good news for the industry.”


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