Keystone Market Research has released its Spring 2025 Consumer Fenestration Trends Report – an in-depth analysis of the evolving behaviour, preferences, and frustrations of UK homeowners in the windows and doors market. Building on the momentum of previous editions, this latest report reveals subtle shifts in consumer priorities and offers an expanded regional analysis across 12 UK areas.
This edition is once again made possible through the sponsorship of Endurance Doors, Epwin Window Systems, the GGF, Liniar, and VEKA, whose support helps ensure this essential resource remains accessible throughout the fenestration industry. Customers of these companies gain free access to the series that delivers consumer-driven insights that can shape sales, marketing, and product development strategies.
Key findings from the Spring 2025 Report include:
- Sliding Patio Doors Now Firmly Lead: Sliding doors have cemented their position as the UK’s most popular patio door style, overtaking bifold doors by a significant margin. This trend is consistent across all 12 UK regions, making sliding doors an essential offering nationwide.
- Tilt & Turn Windows Gaining Momentum: While casement windows remain the dominant choice, tilt & turn styles continue to gain traction, with particularly strong interest in Northern Ireland where they ranked as the top preference. This suggests the UK market may be aligning more closely with European style trends.
- Homeowner Frustrations Are Growing: Satisfaction with current windows and doors has declined sharply—from 23% last year to just 11% today, signalling a ripe market for replacements. Find out which areas are impacting homeowners most in the report.
- Smart Home Technology Still Not a Priority: Despite the wider growth of connected tech, smart home compatibility continues to rank low among homeowner considerations for windows and doors – we will explore further in next quarter’s report.
Charlotte Hawkes, Director of Keystone Market Research, commented: “This report is about more than preferences – it’s about understanding the motivations behind homeowner decisions and recognising the subtle changes that can impact the market to arm businesses throughout the supply chain with the knowledge to make informed decisions on everything from new product development through to marketing. Our regional breakdowns help businesses see the variations that exist across the UK and installers tailor their messaging more effectively for their unique area. I’m also delighted that access to the report continues to grow with the support of our sponsors, who share our commitment to equipping the industry with powerful, actionable data.”
Keystone invites industry professionals and companies across the supply chain to explore the findings and use the insights to strengthen their engagement with today’s homeowners.
