Lead provider makes acquisition

leads 2 tradeLeads2trade, the provider of ‘double-qualified’ sales leads, is acquiring the home improvement arm of the consumer facing lead generation network, Compare Companies, in a move that it claims will ‘dramatically increase’ the volume and quality of leads it can provide for its members.

Leads2trade generate double-qualified home improvement leads via an 800-strong online network of sites (which fall under the banner of Trusted Local Suppliers) where homeowners register to find tradesman to carry out work such as conservatory, solar and double glazing installations.

Compare Companies operated a similar model and had around 140 contractors that subscribed to its home improvement service. These will now become Leads2trade members.

Sam Threlfall, who was the founder of Compare Companies, will now oversee all on-line and off-line marketing activities for Leads2trade.

Andy Royle, director at Leads2trade, commented: “This is a significant move that will not only increase the number of double qualified leads our members can access but also the quality of leads, as we are bolting on an already successful and functioning lead generation service. The economy is picking up and the timing is perfect. This is great news for our members and the industry – we’re already a ‘go to’ resource for installers and this move consolidates this status.”

The deal was struck following months of negotiations and follows a period of growth and investment at Leads2trade. It is expected to increase lead volumes by 65% and turnover by a similar margin, while staff numbers are also expected to increase. The move will also allow Leads2trade to further increase its presence in the heating, renewable and other home improvement fields.

Sam Threlfall commented: “Right from the initial meeting with Andy and the team, it was clear this would be a good move. Leads2trade is established as the leading company in its field and is delivering innovative ideas, establishing them as much more than just a lead provider.

,“It’s also been an industry leader on big issues such as the green deal and renewable energy. There is a synergy between the two businesses and I am excited to be working within the context of a firm that has big ideas and is investing to make them a reality.”