Phoenix Door Panels, part of Masco UK Window Group, has been given a new name and brand identity as part of the Group-wide rebranding to be unveiled at the FIT Show in June.
As Phoenix Doors, the Cambridgeshire based composite and panel door specialist acquired by MASCO in January 2013, gains a new logo incorporating the ‘honeycomb’ theme that aims to communicate ‘consistency and links’ across all the Group’s brands. It also loses ‘Panels’ from its name and drops the bird from its original logo.
Welcoming the change, Haydon Statham, Phoenix Doors national sales manager, said: “It’s a key aspect of the evolution of our business as part of the MASCO UK Window Group. Our new name reflects more accurately what we do; that is selling the complete entrance door solution for the domestic replacement market.”
He continued: “When Neil Peck founded Phoenix back in 1993, the company focused exclusively on quality PVC-U door panels. These popular and enduring products still form a sizeable part of our business, but have now been overtaken by our hugely successful GRP composite doors that have since expanded into one of the broadest ranges on the market.”
Visitors to the MASCO UKWG FIT Show stand (E216) at Telford will be able to learn more about the complete Phoenix Doors offering.
An exciting new contemporary range of composite doors will be on display, including a ‘half’ solution. Phoenix will also be launching its new Door Panel brochure, featuring ‘fresh styles’ and ‘glazing options to suit all budgets’.